DEWA: Powering the New Normal

Dubai Electricity and Water Authority (DEWA) launched the "Powering the New Normal" initiative during the pandemic, highlighting their role in leading innovation and resilience in a rapidly changing world.

For DEWA’s social media visual strategy, I developed a contemporary and impactful aesthetic that captures their forward-looking vision. Anchored in the central theme of 'Powering the New Normal,' the approach emphasizes innovation, sustainability, and progress within the energy sector. Through vibrant imagery and minimalist design, the visuals effectively communicate DEWA’s dedication to building a brighter, more sustainable future, while maintaining a fresh and engaging tone to resonate with a broad and diverse audience.